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 Business-Driven Data Modelling Webinar

– Helping your data initiative to deliver

Oct 22 at 14:00 (UTC)

Hi there, all you data management pros!


First of all, congrats. The skills you possess are in high demand today.

Yet there are ways to make your life easier, for instance in terms of communicating with businesspeople. For that, we’re proud to offer a powerful method!

In this webinar, we introduce you to one of the leading methods for gathering business requirements. 

It’s called Business-Driven Data Modelling (AKA Conceptual Modelling).

To mention a few of the skills you’ll unlock:

  • Engaging the business people in your data initiative
  • Ensuring that the data you deliver is well understood, documented, and fit for purpose
  • Speeding up the building of data platform by modern automation tools


And that’s not all folks. We’ll also present a groundbreaking use case about integrating business requirements into data pipelines like never before.

You don’t want to miss out on this!


We at Ellie Technologies are revolutionizing Data Modelling. Our cloud based tool will make you look cool. It’s easy to use and gives you an easy-going vibe in the process.

And here’s the treat. The keynote speaker of the seminar is one the world’s most renowned Data Management gurus, Alec Sharp. He has vast experience in working with the big ones in the Bay Area in the US as well as around the globe.

The webinar is hosted by Juha Korpela, Chief Product Officer for Ellie Technologies. Juha is a former Head of Azure Data Platform for UPM, one of the world’s largest paper & pulp multinationals. 

Check out the content:


Alec Sharp: What is business-driven modelling and why it’s important 

  • How business-driven data modelling became hot
  • Why can’t we understand the business or each other and how to fix that
  • A True Story on how the eyes are opened


Juha Korpela: How to model with Ellie and how the models are used

  • How Ellie really makes understanding data easier
  • Case example of building a modern data platform with business-driven model, the pain points and awesome improvements Ellie brings to it


Senior Consultant, Clariteq Systems Consulting

Alec Sharp, a senior consultant with Clariteq Systems Consulting, has deep expertise in a rare combination of fields – process modelling, analysis, and redesign; business analysis and requirements specification; and business-oriented data modelling. Increasingly, his work involves facilitation and organisational change. His 35 years of hands-on consulting experience, practical approaches, and global reputation in model-driven methods have made him a sought-after resource in locations as diverse as Ireland, Illinois, and India.


Chief Product Officer, Ellie Technologies

Juha is in charge of product development at Ellie Technologies. He is an expert in data modelling, information architecture, and agile development methodologies. For the last decade he has worked with all kinds of data initiatives in businesses such as global manufacturing and banking as well as the public sector.

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